#What is a planogram how to#

The cards with the highest sales potential are generally placed toward the top of the display or at eye level, and then we work our way down. High demand cards are displayed at eye level so customers can find them quickly and easily. When determining where to place each card, we factor in three important elements: If youРІР‚в„ўre a new retailer coming to us, we can leverage our depth of industry knowledge to closely forecast how customers are going to shop for gift cards in your store.Р”Р„fter finalizing the product list, we work on the planogram. We then provide a product list for our partner that shows each cardРІР‚в„ўs projected performance, as well as its relevant category designation РІР‚вЂњ and we use all of this information to build the planogram.Р’В The benefit of working with InComm Payments is that we partner with a wide variety of merchants and can share our experiences. Having the ability to review aggregated sales across the industry enables us to identify opportunities for their cards and provide very accurate forecasts grounded in strong statistics. We analyze the merchantРІР‚в„ўs current performance and see how it compares with our comprehensive gift card industry data. (Planogramming through partnership definitely leads to the best solutions.) We also use this time to gauge the merchantРІР‚в„ўs interest in new cards recently added to our portfolio. Merchants often provide with us unique insights about their customers that can impact our decision-making. We learn about the merchantРІР‚в„ўs internal strategy, too, which helps us align on which categories or brands to emphasize on their planogram. When we first meet with a merchant, we discuss retail trends and how these may influence their gift card sales. To give you a window into the intricacies of planogram creation, Sivapalan details his teamРІР‚в„ўs step-by-step process: We have the data to support what is and isnРІР‚в„ўt working across the entire gift card industry.' - Kavin Sivapalan, Vice President of Business Analytics at InComm Payments 'We don't go on gut feeling when building planograms. The payments technology leader offers your store an end-to-end suite of profit-generating solutions which includes a standout team of planogram experts, brimming with experience and armed with state-of-the-art planogram-building technologies.

#What is a planogram how to#

Knowing that you need a gift card planogram and knowing how to build one are two different things. Whether they know what they want or are looking for a last-minute gift, customers coming into your store want to find their gift card as quickly as possible.РІР‚Сњ РІР‚СљHaving a strong planogram is more relevant for gift cards because consumers often have an additional variable when they are shopping РІР‚вЂњ and thatРІР‚в„ўs time. РІР‚СљThereРІР‚в„ўs a wide spectrum of gift cards, so itРІР‚в„ўs really important to get in the mind of the consumer and sort items based on how they would shop the display,РІР‚Сњ Sivapalan said. They are invaluable in helping stores present gift cards in a way that engages shoppers and compels them to buy. Of gift card purchases are made from the main display or in the checkout lane.Р”Р„ Planogram is a diagram or model that indicates where products should be placed on store shelves to maximize sales. Sivapalan noted that РІР‚Сљwith more shopping online, itРІР‚в„ўs important for retailers to maximize their in-store gift card buying experience and make it seamless and positive for shoppers.РІР‚Сњ This is where planograms come in. (ThatРІР‚в„ўs a lot of categories in a small space.) So, the key is to organize and display them in a way that helps the consumer find the card they want quickly and easily. A single rack of gift cards could house myriad categories, everything from home improvement and gaming to coffee and sports gear. They all look the same physically (like a plastic card), but each one represents a different product or service. Gift cards are a unique breed of product that require a specialized in-store presentation. РІР‚СљItРІР‚в„ўs especially important in todayРІР‚в„ўs retail environment where stores are stocking their shelves with more products and consumers have more choices than ever.РІР‚Сњ РІР‚СљIt doesnРІР‚в„ўt matter if you have the best products, it comes down to offering consumers an easy way to find them,РІР‚Сњ said Kavin Sivapalan, Vice President of Business Analytics at InComm Payments. (And making them happy.) This holds true for just about any item on your shelves: shampoo, cereal, and especially gift cards. Therefore, the easier you can make it for them to buy a product in your store, the better your chances of making a sale. ItРІР‚в„ўs no secret that most consumers want to get their shopping done as quickly as possible and get on with their busy lives.